Eventually everything connects: people, ideas, objects. The quality of the connections is the key to quality per se.
I'm an experience designer, obsessed with behavioral psychology and always connecting the dots to understand the bigger picture; a natural systems-thinker, taking the time to understand the components before considering change.
My strength is re-framing - the ability to quickly and comprehensively understand an environment, and to shift the perception of the problem, often with the use of metaphors. I ask ‘why’ a lot because answers are almost always in the questions.
Over the last 10 years, I have worked with leading consumer, enterprise, and lifestyle brands to help product teams understand their users, discover their meaning, and communicate their value through the product experience.